About me

Let me introduce myself

A bit about me

Moira is a tech savvy social media professional with a marketing background and creative writing beginnings. She is an expert community manager with unbeatable communication skills and the ability to think creatively and unconventionally. Moira has a knack for making everything sound like poetry and multitasks in her sleep. She swears by red lipstick, good coffee and her iPhone 7.


Moira OConnell

Personal info

Moira Direxa O'Connell

Writer and Social Media Manager.

Phone number: on request
Website: www.moiraoconnell.com www.thediviners.ca
E-mail: moira.direxa@gmail.com


Know more about my work history


  • 2016-current

    Museum Hack Marketing Associate

    Manage and oversee company Twitter account, create engaging content for blog, Manage, write and publish weekly/monthly MailChimp Newsletters, Project Lead for Museum.Jobs website, Various general marketing and social media duties.

  • 2015-2016

    BHM Healthcare Solutions Social Media Director

    Maintained and managed all company social media accounts (Twitter, Google+, and LinkedIn) with a social reach of 37,000. Developed and implemented all social media campaigns. Grow social media following and brand presence through blog outreach and smart social interaction. Created engaging email marketing campaigns with high quality graphics. Managed Marketing Department’s weekly KPI Report. Launched and promoted educational webinars and events. Administrator of CRM system, lead conversion assistant to VP of Sales. Manage guest bloggers and freelance writers.

  • 2013-Current

    Self-Employed Freelance Writer

    The Diviners, Popcrush.com, Mode Media, Demand Studios, Toronto City Gossip

  • 2013-current

    The Diviners Co-Founder

    UA lifestyle blog for women founded around the dizzying excitement of being passionate for life’s pleasures: home decor, beauty, music, style, and friendship. Content creation, social media, marketing.


  • 2014

    Humber College Postgraduate Certificate, Marketing Management

    Courses included: branding, product development, advertising, distribution, sales, social media, planning, budgeting and strategy

  • 2004-2009

    University of King's College B.A. English and Creative Writing

    Courses included: British Literature, Poetry, Narrative Non-Fiction, Creative Writing.

Skills & Things about me

Microsoft Office
Tech Savvy


My latest projects

The Only List Of Icebreaker Questions You’ll Ever Need

Awkward silences, tense meetings, busy work days. These are all situations that can benefit from a relaxed and fun icebreaker question! Designed as a simple way to help ease employees or groups into team bonding, icebreaker questions don’t need to be as scary – or boring! – as they seem. When an icebreaker is properly executed, it can actually defuse team anxiety!

Here at Museum Hack, we know that not all icebreaker questions are created equal. That’s why we’ve collected the 100 best icebreakers questions we could find and put them into this blog post.

Contently Portfolio

Please click here for easy access to all my published articles. 

Beauty Content Example

8 Cult Classic Beauty Products We Love

Beauty shelves are stocked and restocked with the newest innovations almost daily, but there are some old standbys that have reached cult status for a reason. Here are eight universally loved best sellers we never tire of. Are you in the cult?

Maybelline Age Rewind Eraser Dark Circles Concealer 

This drugstore concealer has long been hyped by our favourite YouTube beauty gurus. When it comes to coverage and brightening power this micro-corrector really performs. It comes in six shades but the universal Neutralizer is the most loved, because it will cover even the darkest of dark circles. Available at: Mass market retailers and drugstore for $13 http://www.maybelline.com/Products/Face-Makeup/Concealer/instant-age-rewind-eraser-dark-circles-concealer-treatment.aspx

Bioderma Sensibio H2O Micelle Solution

Bioderma’s micellar cleansing water was once hard to find in Canada, but thanks to celeb MUA Lisa Eldridge and more than a few glowing reviews it has achieved cult classic status here and around the world. In fact, one bottle of Sensibio H20 is sold around every five seconds. Loved for its effective but gentle formula, this cleansing water can remove mascara in moments, without the red-eye after effect. Available at Shoppers Drug Mart, $TK http://www.bioderma.com/en/our-products/sensibio/h2o

Oribe Dry Texturing Spray

Oribe’s beloved Dry Texturing Spray is the best dry shampoo we’ve tried – and we’ve tried them all. This dry shampoo/texturizer hybrid is the easiest way to achieve perfect bedhead without the tangles. It can volumize even the most deflated of locks and is a cult product worth the splurge. Available at: Holt Renfrew and select salons for $47

MAC Ruby Woo 

The popularity of MAC lipsticks is no secret and the cult status of its flattering blue-red Ruby Woo shade can’t be denied. There’s a reason this fave is almost always sold-out – it has everything you’d want in a red lipstick: staying power, velvet matte finish and high impact colour. Available at: MAC stores for $19

Glam Glow Supermud Clearing Treatment 

This mask draws dirt out of pores like a magical magnet, thanks to Activated-X charcoal, and uses a top-secret blend of six acids to smooth skin. Use it as a spot treatment for black heads and blemishes then post a mask selfie – a favourite pastime of many. Available at: Sephora for $76 http://www.sephora.com/super-mud-clearing-treatment-P376409

Nuxe Huile Prodigieuse Multipurpose care

This multi-purpose moisturizing dry oil by Nuxe is every Parisian girl’s secret – it’s the top selling oil in France. A beauty workhorse, the non-greasy formula is perfect for body, face and hair. Vitamin E and six other plant oils promise to repair and nourish, while the scent puts it in cult classic territory. Available at: Murale for $45

Kat Von D Tattoo Liner

Kat Von D’s Tattoo Liner is a must have for any cat-eye addict. Beloved for its superfine brush tip applicator and stay-put perfomance, this waterproof liner quickly earned Best Seller status after its release in 2009. It only comes in ink black - or Trooper, as it’s called - which is a pity because a navy blue Tattoo Liner would be brilliant. Available at: Sephora for $23


When the beautyblender first took off a few years ago, it had everyone rethinking how they apply foundation. The edgeless egg-shaped sponge means no streaky makeup. Use it damp to stipple on just the right amount of product for a naturally flawless finish. Available at: Double-pack at Birchbox for $35


What can I do

Newsletter Creation

WordPress Mgmt


General Marketing

Social Media Mgmt

Customer Service


Get in touch with me



Phone number

on request